Why would you need social listening?
Yes, social media is a double-edged sword for PR and communications teams. On one side, it gives customers unparalleled control over your company's reputation. On the other hand, it gives your team an incredible opportunity to analyze how messages are resonating with target audiences. It is a powerful instrument that requires smart application and close observation to handle the complexity it introduces.
Consider this: For years, having a better understanding of how consumers' opinions, perceptions, and attitudes affect your organization has been difficult. Traditionally, sending out questionnaires and asking for honest answers has limitations. The data you need for meaningful insights is now at your fingertips—in billions of conversations taking place on social networks.
However, for most teams, efficiently monitoring millions of discussions for insights is a challenging undertaking. This is when social listening becomes crucial. A powerful social listening solution keeps your team up to date in real time on key changes in what consumers and influencers are saying about your brand. It reveals the 'why' underlying these shifts through the use of analytics and artificial intelligence (AI). Is there a growing customer service issue, or are you part of a positive trend? IBN Social Listening provides you with the tools and insights you need to respond quickly and effectively, avoid crises, outperform competitors, and protect and strengthen your brand.